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Recall: Children's Books


On 2005-12-15, the Consumer Product Safety Commission (CPSC) published a recall regarding Children's Books due to a potential choking hazard. This product sold new beginning in May 2003 for about $6.00 to $16.00.

About 40,000 units are involved in this Advantage Publishers Group book recall. Learn more and find out what to do if you own this product below.

This was the 1st recall of products in the Books category in 2005. Since 2005, there have been approximately 10 similar recalls, involving about 800,000 product units.

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Children's Books
Image of Recalled Amazing Baby Look and Play Book 977546
Image of Recalled Amazing Baby Touch and Play Book 913220
Image of Recalled Rattle, Rattle Book 570242
Note: The recalling company may not have provided images for every model. Please review the detailed description below.

Company Contact Information:

Phone: (866)748-3731

Do you work for a company involved with this recall? Contact us to learn how you can control data, information and ads shown on this page.

What is the problem?

If the clear plastic container is removed from the book's back cover or breaks, young children can access the beads in it. This poses a choking hazard to young children.

How can I tell if I own this product?

The recalled children's activity books are multi-colored with holes in the pages to touch a variety of fabrics and to push a squeaker toy, flaps to lift, and a clear plastic container with beads. The Amazing Baby Look and Play activity book has a yellow star on the cover. The Amazing Baby Touch and Play book has a brown bear on the cover. The activity books measure about 11-inches by 11-inches, and are for children ages 12 months to 24 months. The recalled Rattle, Rattle board book has a magenta car on the cover. The board book measures about 5 1/2inches by 5 -inches, and is intended for children ages 6 months to 18 months.

These items were sold new+ at National book chains, discount department stores, wholesalers and distributors, and membership warehouse clubs nationwide from May 2003 through November 2005 for about $16 for the activity books and about $6 for the board book.

What should I do if I own this recalled product?

First, stop using the item.

Then, add the item to a free, private Items I Own account. This will enable you to easily access the CPSC and recalling company's remedy instructions as well as track your progress toward getting the item returned or fixed. Click "I Own THIS Item" to continue.

The CPSC provides the following remedy information:

Consumers should immediately take these recalled activity and board books away from young children and contact the company for a replacement book

For additional information, contact Advantage Publishers Group toll-free at (866)748-3731 anytime or visit the company's Web site at


Incidents & Injuries Reported as of Recall Date

Advantage Publishers Group has received one report of a child accessing beads in the books' clear plastic containers. No injuries have been reported.

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+WeMakeItSafer cautions consumers that recalled items may have been acquired at different locations, prices and times than specified in the CPSC recall announcement. This is especially true for items purchased in online marketplaces, resale shops or yard sales. More information may be available at


Own a Different Book?

Add it to Items I Own,™ and our system will check it for past recalls, then keep checking daily, so you don't have to. Click "I Own a Similar Item" to continue.

Items I Own™ is a free WeMakeItSafer service.

Latest Safety Recalls

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Sources may include: Consumer Product Safety Commission (CPSC), Health Canada and companies involved with this or a related recall.

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