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Home > Recalled Products > Children's (All Kid & Baby) > Physical Play & Riding > Swings, Slides & Play Structures > Alex Toys ALEX Jr. Baby Builder, First Pops and First Snaps

Recall: Alex Toys ALEX Jr. Baby Builder, First Pops and First Snaps

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On 2016-08-23, the Consumer Product Safety Commission (CPSC) published a recall regarding Alex Toys ALEX Jr. Baby Builder, First Pops and First Snaps due to a potential choking hazard. This product sold new beginning in December 2009 for about $18 to $28.

About 90,000 units are involved in this (s)ALEX Toys play sets recall. Learn more and find out what to do if you own this product below.

This was the 2nd recall of products in the Swings, Slides & Play Structures category in 2016. Since 2005, there have been approximately 30 similar recalls, involving about 2 million product units.

Check My Play Sets  |   See Other Recalled Swings, Slides & Play Structures

Alex Toys ALEX Jr. Baby Builder, First Pops and First Snaps
Image of Recalled Baby Builder. 547393
Image of Recalled First Pops 176336
Image of Recalled First Snaps 896917
Image of Recalled First Snaps batch code location 739697
Note: The recalling company may not have provided images for every model. Please review the detailed description below.

Company Contact Information:

Website: alexbrands.com
Phone: 844-310-6691

Do you work for a company involved with this recall? Contact us to learn how you can control data, information and ads shown on this page.

What is the problem?

Small parts of the plastic toy building sets can detach, posing a choking hazard to young children.

How can I tell if I own this product?

This recall involves three ALEX Jr. branded sets of infant building toys, the Baby Builder, model 1982, First Pops, model 1981P, and the First Snaps, model 1981S produced prior to November 2010. The sets include an assortment of plastic shapes in bright colors. The pieces are designed to be pulled, pushed, snapped and twisted and come in stackable plastic jars. They were sold in sets of 14 and 26 pieces. The recalled First Snaps sets' containers have the following batch codes, on a sticker above the UPC code on the container.

P0002073 P0001713 P0001330 P0000954
P0002107 P0001628 P0001009 P00000814
P0001948 P0001536 P0001098
P0001677 P0001427 P0000983


This product was also recalled in Canada. Health Canada's press release is available at http://healthycanadians.gc.ca/recall-alert-rappel-avis/hc-sc/2016/59914r-eng.php

Information on where these items sold new+: Barnes & Noble and Land of Nod and online at www.Zulily.com.  The Baby Builders were sold from December 2009 through June 2016 for about $28, First Pops sold from March 2009 through June 2016 for about $18, and First Snaps distributed from March 2009 through October 2010 for about $18.

What should I do if I own this recalled product?

First, stop using the item.

Then, add the item to a free, private Items I Own account. This will enable you to easily access the CPSC and recalling company's remedy instructions as well as track your progress toward getting the item returned or fixed. Click "I Own THIS Item" to continue.

The CPSC provides the following remedy information:

Consumers should immediately take the recalled building sets away from children and contact ALEX for a prepaid shipping envelope to return the product(s). ALEX will send consumers a full refund upon receipt of returned sets.

ALEX toll-free at 844-310-6691 anytime or online at www.alexbrands.com and click on the "Recall Information" link beneath the carousel for more information.

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Incidents & Injuries Reported as of Recall Date

There have been 22 reports of the ends of small parts detaching from the building sets. No injuries have been reported.

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+WeMakeItSafer cautions consumers that recalled items may have been acquired at different locations, prices and times than specified in the CPSC recall announcement. This is especially true for items purchased in online marketplaces, resale shops or yard sales. More information may be available at CPSC.gov.

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Add it to Items I Own,™ and our system will check it for past recalls, then keep checking daily, so you don't have to. Click "I Own a Similar Item" to continue.

Items I Own™ is a free WeMakeItSafer service.

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Sources may include: Consumer Product Safety Commission (CPSC), Health Canada and companies involved with this or a related recall.

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