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Recall: WWRD Wedgwood Peter Rabbit Decorative Baby Rattles


On 2016-02-04, the Consumer Product Safety Commission (CPSC) published a recall regarding WWRD Wedgwood Peter Rabbit Decorative Baby Rattles due to a potential choking hazard. This product sold new beginning in April 2015 for about $75 to $95.

About 700 units are involved in this WWRD U.S. baby rattle recall. Learn more and find out what to do if you own this product below.

This was the 1st recall of products in the Infant, Crib & Stroller Toys category in 2016. Since 2005, there have been approximately 40 similar recalls, involving about 4 million product units.

Check My Baby Rattle  |   See Other Recalled Infant, Crib & Stroller Toys

WWRD Wedgwood Peter Rabbit Decorative Baby Rattles
Image of Recalled Wedgwood Peter Rabbit decorative baby rattle giftware 386974
Image of Recalled Wedgwood Peter Rabbit decorative baby rattle giftware packaging 628048
Note: The recalling company may not have provided images for every model. Please review the detailed description below.

Company Contact Information:

Phone: 877-892-9973

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What is the problem?

The ball bearings inside each side of the decorative rattle can be released, posing a choking hazard to young children.

How can I tell if I own this product?

This recall involves all Wedgwood Peter Rabbit decorative baby rattles. The silver-plated giftware is shaped like a baby rattle, but is intended to be used as decoration only. It measures about 4 ˝ inches long and 2 inches wide. A Peter Rabbit figure and "hop hop hop" underneath are embossed on one end cap and "hop little rabbit" over the Peter Rabbit figure is embossed on the other end cap.

This product was also recalled in Canada. Health Canada's press release is available at

These items were sold new+ at Bloomingdales, Macy's, and WWRD Outlets and other department stores nationwide and online at and from April 2015 through December 2015 for between $75 and $95.

What should I do if I own this recalled product?

First, stop using the item.

Then, add the item to a free, private Items I Own account. This will enable you to easily access the CPSC and recalling company's remedy instructions as well as track your progress toward getting the item returned or fixed. Click "I Own THIS Item" to continue.

The CPSC provides the following remedy information:

Consumers should immediately stop using the decorative rattles and take them away from young children and contact WWRD for a full refund.

WWRD toll-free at 877-892-9973 anytime or online at and click on Recall Information for more information.


Incidents & Injuries Reported as of Recall Date

The firm has received two reports of ball bearings releasing from the decorative giftware baby rattle. No injuries have been reported.

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+WeMakeItSafer cautions consumers that recalled items may have been acquired at different locations, prices and times than specified in the CPSC recall announcement. This is especially true for items purchased in online marketplaces, resale shops or yard sales. More information may be available at


Own a Different Baby Rattle?

Add it to Items I Own,™ and our system will check it for past recalls, then keep checking daily, so you don't have to. Click "I Own a Similar Item" to continue.

Items I Own™ is a free WeMakeItSafer service.

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Sources may include: Consumer Product Safety Commission (CPSC), Health Canada and companies involved with this or a related recall.

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