WeMakeItSafer is, and always has been, a community effort. From day one, it has been our core belief that the problems surrounding product safety will best be solved when all of the stakeholders work together. The "we" in WeMakeItSafer does not refer to a company; it refers to all of us.
"Together, we can make the world a safer place!" is more than just a tagline; it is our guiding principal. Therefore, it is with great honor and immense gratitude that we recognize here, some of the many people who continue to help us build and grow WeMakeItSafer.
Members of our leadership team, affectionately called The Safety Brigade, include trusted advisors and supporters of the WeMakeItSafer mission. Representing each corner of "We," from consumer advocates and health experts to manufacturers and technologists, these are the people who guide us as we work to fundamentally change the way companies and consumers connect. For their advice and their tireless efforts in spreading the WeMakeItSafer message of collaboration, we cannot thank them enough!
Jennifer Toney, Founder & CEO, WeMakeItSafer
Commercial Damages, Product Safety & Recalls Expert
Jennifer founded WeMakeItSafer to address problems with product safety and recall effectiveness. She understands the business challenges that arise with safety matters and, as a mother of two, is passionate about finding ways to improve communication between companies and consumers, especially as it relates to product safety and recalls.
Prior to WeMakeItSafer, Jennifer was a testifying and consulting Commercial Damages Expert, helping companies deal with crises, including product recall, for over a decade. Most recently, she was a Principal with ERSGroup and, before that, a Senior Consultant with Navigant Consulting.
On the technology side, Jennifer has several years of experience with database technologies and built the original backend for WeMakeItSafer. She also designed and built the frontend of WeMakeItSafer's current website. Jennifer has been recognized as a Product Recall Technology Expert and is often asked to speak on topics such as recall effectiveness and product registration.
Jennifer graduated with Honors and as a Community Fellow from UC Berkeley's Haas School of Business where, in addition to her MBA, she earned certificates in Entrepreneurship and in Management of Technology (MOT), a joint curriculum program with the College of Engineering. Jennifer completed her BA in three years, also at the University of California at Berkeley, where she double majored in Economics and Japanese. She also studied and conducted research in Economics at Oxford University.
Currently, Jennifer sits on the Advisory Board for the International Baby Planners Association (IBPA). Previously, she served on the Board of Directors for the Variety Children's Charity and was a School Site Council Member.
Priyanka Reddy, Founder & CTO, WeMakeItSafer
Web Development & Human Computer Interaction (HCI) Expert
Priyanka founded WeMakeItSafer because she wanted to use her technical skills to solve a real problem. In addition to making WeMakeItSafer tools work brilliantly, she has a rare gift of both technical prowess and business savvy. With her constant focus on customer driven products, it comes as no surprise that Priyanka's research and work has focused on human-computer interaction (HCI).
Priyanka has previously worked at large companies such as Apple and IBM, as well as smaller startups. She completed her BS in Electrical Engineering and Computer Sciences (EECS) at the University of California at Berkeley where she subsequently received an MS in Computer Science with a Certificate in the Management of Technology (MOT).
Priyanka was the President of the Institute of Electrical and Electronics Engineers (IEEE) at UC Berkeley, is a member of Eta Kappa Nu, the national EECS honor society and is the recipient of several computer science awards, including the William Everitt Award for Excellence, The Jim and Donna Gray Endowment Fund Award and the Apple iPhone Scholarship Award.
Anthea Stratigos, Co-founder & CEO, Outsell, Inc.
Media & Information Industry Expert
Anthea Stratigos co-founded Outsell, Inc. with Greg Chagaris, creating the leading research and advisory firm focused exclusively on the information and publishing industry. She established the company's research agenda and served as the firm's first chief analyst. As CEO, she draws upon her deep experience in research and analytic businesses to drive product development, operations, marketing, and general management to lead all facets of the organization.
Anthea is also Outsell's primary spokesperson, identifying, writing, and speaking extensively about key trends in the industry. She chairs Outsell's Leadership Council, a member-service for CEOs and senior executives of publishing and information-provider firms, and has an ongoing and trusted relationship with industry leaders across the publishing and commercial information marketplace.
Anthea is a board member of American Business Media and sits on the board of directors of Innodata Isogen, Inc. She received her B.S. degree in Communication from Stanford University, and graduated from the Executive Marketing Program at Harvard University.
Dave Kellogg, SVP Salesforce.com
Customer Service, Marketing & General Management Expert
Dave Kellogg is Senior Vice President and General Manager of the Service Cloud at Salesforce.com. From 2004 to 2010, he was CEO at unstructured information leader MarkLogic, taking the company from zero to $80M in run-rate revenues.
Before MarkLogic, Dave was CMO at Business Objects as they grew from 250 to over 4,500 people and $30M in revenues to over $1B. Prior to that, he was VP of Marketing at Versant, where they executed a chasm-crossing strategy that resulted in a successful IPO. He started his career in both technical and marketing positions at Ingres.
Dave has served as Advisor for WeMakeItSafer from the beginning, providing invaluable advice on everything from customer acquisition to long-term growth.
Deborah Gilboa, MD
Health, Parenting & Child Development Expert
Dr. G (Deborah Gilboa, MD) has been empowering parents around the country to increase their knowledge and to utilize the parenting instincts they already have, but have been dampened by stress, doubt and guilt, so that they may raise their kids to be people they respect and admire.
As a Board Certified Family Physician, mother of four, and a professional parenting speaker and writer, she follows 4 basic principles when guiding parents from toddlerhood to young adulthood - Respect, Responsibility, Responsiveness and Resilience. Her signature individualized workshop, "How to Get the Behavior You Want, Without Being the Parent You Hate" captivates parents through her humorous straight talk, which lifts the guilt out of parenting.
Dr. G is an Albert Schweitzer Fellow. She is the recipient of several awards, including the Award for Excellence in Teaching at Pitt Med, the Dorothy C. Scott Award for Humanitarianism in Medicine, and the Pittsburgh Magazine 2009 40 Under 40 Award for making a positive impact on the development of the region. She is fluent in American Sign Language. You can find Dr. G on twitter and writing for various publications around the web, including OurMomSpot.com and The Huffington Post.
Erin Naumowicz, Founder, LullabyOrganics & Blogger, GreenKidsGuide
Green Living, Small Biz & eCommerce Expert
Erin is the blogging voice behind GreenKidsGuide and the founder of LullabyOrganics, an online retailer specializing in non-toxic bedding and bath products.
Erin's passion for safe, non-toxic products comes from personal experience. When her daughter arrived two years ago with severe chronic respiratory distress and no known medical reason, she found herself in a whirlwind of information about toxic chemicals and chemical sensitivity. As she removed these toxins from our home, her daughter's health improved quickly and dramatically. Now, her daughter is a thriving toddler.
Although it was painful to see her daughter go through so much in her first months of life, Erin is grateful to have had the experience as it opened her eyes to a world of knowledge about which she had been completely unaware.
Now, Erin's mission is to help other families navigate the sea of information and be a resource for busy parents who want to spend their precious time with their kids instead of wading through research to be sure the products in their homes are safe.
Hilary Karls, Sr. Software Engineer, Sociable Labs
Social Media Technology Expert
Hilary Karls is an entrepreneur and software engineer. She is currently the Senior Social Software Engineer at Sociable Labs, an fbFund and Battery Ventures company. Her expertise centers around taking ideas and turning them into tangible products.
Previously, Hilary was the Lead Developer for the Clean Tech Open, the largest annual business plan competition in the world. Her career also includes time at Google, ProfileLinker and the Natural Capital Institute. Hilary is a graduate of the Massachusetts Institute of Technology (MIT), majoring in Electrical Engineering and Computer Science. Hilary also holds a degree in Economics from Wellesley.
Her interest in safety comes from the desire to make her home safe for her two cats.
Jeff Moad, Executive Editor, Manufacturing Executive
Manufacturing & Publishing Expert
Jeff Moad is the executive editor of the Manufacturing Executive, a global community for manufacturing executives. He is also the director of the Manufacturing Leadership 100 Awards Program.
Additionally, Jeff is involved in directing the Manufacturing Leadership Summit and in the Manufacturing Leadership Journal. For 28 years, Jeff has covered information surrounding manufacturing technologies and strategies.
Jeff holds a journalism degree from the University of California at Berkeley. He is a winner of the Jesse H. Neil award among other editorial awards.
Laurence Toney, Studio GM, Zynga
Consumer Internet & Game Mechanics Expert
Laurence Toney is a Studio GM at Zynga, where he leads Zynga Poker and Zynga Casino. Prior to Zynga, Laurence was the Global General Manager, Experience Management with Nike.com, where he was responsible for developing and implementing the strategies and tactics necessary to position Nike, Inc.'s global digital commerce division as the leader in ecommerce.
Before Nike, Laurence was the Director and General Manager of eBay's Collectibles Business Unit (CBU) where he managed the P&L and team for $3 billion in annual transactions, which was more than 12% of the U.S. transaction volume of the eBay marketplace. During his tenure, the year over year percentage growth in Merchandise Value for the CBU returned to double digits.
Prior to eBay, Laurence was an entrepreneur as part of the founding team of NetAbacus, a management consultant with PwC and an EIR with a small, focused venture fund.
Laurence received his M.B.A. from the Haas School of Business (University of California at Berkeley) where he completed the Management of Technology program - a joint curriculum program with the College of Engineering. Laurence received his B.S. from Hampton University in Virginia.
Melissa Moog, Founder and CEO, ItsaBelly Baby Planners
Maternity, Parenting & Child Proofing Expert
A true pioneer in an emerging industry, Melissa Moog is one of America's original baby planners as founder of Itsabelly, a national baby planning service guiding new and expectant parents through the process of parenthood. Soon after creating Itsabelly, Melissa continued to forge new frontiers by becoming founder and president of the International Baby Planner Association to support professional consultants by setting standards, offering professional development and providing a forum for networking to help other mom-preneurs get started with their own baby planning businesses.
Melissa has become a leading voice for baby planners and the maternity concierge industry as the baby planning expert for The Bump, a sister site to The Knot, providing the ultimate local guide to pregnant living, baby planning expert for ParentingWeekly.com, pregnancy planning expert for BizyMoms.com, featured mom blogger for DrGreene.com, maternity concierge expert for Graco's Myfirstbaby.com and the "New Mom Editor" for Portland's BetterTV and More Good Day Oregon.
Prior to her Itsabelly success, Melissa was a human resources director for Kensington and holds a master's degree in human resources/organizational development from the University of San Francisco. In her free time, Melissa lives out her mommyhood doing what she loves: cooking and traveling with her husband, daughter, newborn twins and their two yellow labs. And when she's lucky, she even enjoys quality time at the gym.
Michael R. Dwyer, CAE, ED JPMA
Children's Product Safety & Regulations Expert
Mike Dwyer is Executive Director for the Juvenile Products Manufacturers Association (JPMA), the national trade organization representing 95% of the $2.7 billion juvenile products industry (in manufacturers' sales). He is responsible for the overall operation of JPMA, including regulatory affairs and oversight of the JPMA Certification Program. Currently, more than 2,000 products are JPMA Certified in 21 categories.
Dwyer is also an active member of ASTM (formerly the American Society for Testing Materials), where he works with the Technical Committee F15 on Consumer Products on the establishment of safety and performance standards for 21 juvenile product categories.
Throughout his career, Dwyer has been recognized by many professional organizations for his extraordinary work. He has received numerous awards, including the Mid Atlantic Society of Association Executives (MASAE) Points of Light Award, designed to honor an MASAE member who has demonstrated a commitment to his or her community and the needs of others.
Dwyer is no stranger to the juvenile products industry. He and his wife Margaret ("Penny") of 21 years have three children. Dwyer holds a Bachelor of Arts degree in English and Political Science from the University of Vermont in Burlington, VT.
Mike Smith, VP Walmart.com
eCommerce, Retail & Reverse Logistics Expert
Mike Smith is Vice President at Walmart.com. As such, Mike leads all operations for Walmart.com, including inbound transportation, fraud prevention, order fulfillment, outbound transportation, customer service, reverse logistics, store services, customer advocacy, and voice of customer activities.
In his nine years at Walmart, Mike has managed multichannel business and led numerous initiatives, including Site to Store, which was successfully launched to over 3500 stores and drives a large portion of sales for Walmart.com as well as additional sales for Walmart Stores.
Prior to Walmart, Mike was a Corporate Development Sr. Manager for Liberate Technologies, a Sr. Director at DigiScents. In his early career, Mike was a management consultant with Accenture and Morgan Stanley.
Mike earned his BA from University of Virginia and his MBA from UC Berkeley.
Nancy Cowles, ED KidsInDanger
Child Advocate & Product Safety Expert
Nancy A. Cowles is executive director of Kids In Danger (KID), a nonprofit organization dedicated to protecting children by improving children's product safety. KID's mission is to promote the development of safer children's products, advocate for children and educate the public, especially parents and caregivers, about dangerous children's products. KID was founded in 1998 by the parents of Danny Keysar, who was killed in a recalled portable crib.
Nancy has over 30 years experience conceiving, building and directing organizations to investigate a wide variety of consumer issues and to craft solutions. Notably, she was recently recognized for her commitment to children's product safety by receiving the CPSC Chairman's Circle of Commendation Award.
Prior to KID, Nancy served as executive director of the Coalition for Consumer Rights, a center for public interest research and education. She received her BA from Wheaton College. She has three children and lives in Oak Park, Illinois.
Rachel Olsen, Founder and CEO, Best Mom Products
Marketing & Public Relations Expert
Rachel Olsen is a PR Consultant and the Founder of Best Mom Products, a media website where she interviews successful mompreneurs about their adventures in business while juggling a family life.
Rachel has over 15 years of marketing experience focused on events and public relations, working with companies such as Google, Oracle and Visa. Prior to Best Mom Products, Rachel founded Rise to the Occasion, a Marketing and Event Planning Company.
Rachel says that her greatest achievements in life are her two young daughters. When she is not with her family or at her home office, you can find her taking a Zumba class or hanging out with girlfriends.
Rachel received her BA in Broadcast Communication with Emphasis in Business from Arizona State University.
WeMakeItSafer tracks consumer product recalls issued by the CPSC since January 1999, child restraint and vehicle (but not after-market equipment) recalls issued by the NHTSA since January 1999, and FDA and UDSA recalls issued since May 2013. EPA and boat recalls are not included. View a list of what's covered when you browse recalls by product category here and learn how recalled children's products are classified here [PDF].