Should Brands be Responsible for Products they DON’T Make?

April 5, 2011 — By

Today’s recall of Pampers branded pacifiers raises some interesting questions.   Pampers was neither the importer nor the manufacturer, but licensed their brand to Key Baby, LLC to be placed on the pacifiers.  Key Baby imported the pacifiers from Chinese manufacturer, Tahoe Enterprises.

Because Pampers is the most recognizable name involved, Pampers, a Procter & Gamble brand, will likely be the one most readily associated with this recall.  Is that fair?

Should the Pampers brand be negatively impacted by a product failure that Procter & Gamble may have had little or nothing to do with?  Beyond any legality, what obligation do you think companies have to ensure products that carry their brand name meet quality and safety standards?

Please share your thoughts in the comments section.

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