PRLog (Press Release) - Jun 05, 2012 -
The International Baby Planner Association (IBPA) and WeMakeItSafer are proud to announce their joint commitment to product safety. Together, they are making it easier for new and expecting parents to identify recalled products and register belongings for recall alerts. For members of the IBPA, safety consultation and childproofing are often a key part of their business. With WeMakeItSafer’s help, Baby Planners will now be able to add Checking for Recalls and Product Registration to their list of service offerings.
“We are thrilled to be working with the IBPA,” said Jennifer Toney, CEO of WeMakeItSafer. “New parents have a million things on their minds and registering products for recalls can easily slip through the cracks. We are grateful to Baby Planners for their tireless efforts in helping parents make sure their homes are safe and ready for baby’s arrival.”
To further assist Baby Planners in their quest to deliver safety information to parents, WeMakeItSafer has developed a suite of applications, such as Recalled Product Search, that can be added to websites and Facebook pages. The IBPA and several of its members have already added WeMakeItSafer’s Recall Finder and Product Registration tools to their websites and Facebook pages.
“Working with many new parents we see how overwhelmed they are and recall information may not always be on the top of their minds. This is why we think it is so critical they’re made aware of recalled products on an on-going basis. Most often there is a very simple fix.” Explained IBPA President, Melissa Moog. “WeMakeItSafer’s tools make it so much easier for our members to inform parents about recalls.”
The International Baby Planner Association (IBPA) was established in 2007. It is an organization that supports professional consultants in the baby planning industry by setting standards, facilitating resource and tool sharing, and providing a forum for networking. The IBPA’s mission is to create a professional association for baby planning professionals who operate by a credible set of standards in the baby planning industry.
WeMakeItSafer is a high-tech, social venture that builds applications for consumers, manufacturers and retailers to improve communication around product safety information and recalls. Founded in 2009, WeMakeItSafer makes recall search, product registration and inventory scanning applications available to the public. WeMakeItSafer’s mission is to dramatically reduce the number of product-related injuries and deaths that occur each year while helping companies build stronger brands.