JPMA, WeMakeItSafer Partner for Baby Safety Month 2012

September 4, 2012 — By

WeMakeItSafer, JPMA Partner for Baby Safety MonthThis past weekend marked the beginning of September, and that means several things: summer’s almost over, the kids are back in school AND our favorite, it’s National Baby Safety Month. Baby Safety Month was started by the Juvenile Products Manufacturers Association (JPMA) in 1983, initially known as Expectant Mother’s Day, which focused on providing fascinating facts about pregnancy. That day was converted into Baby Safety Week in 1986 and officially became a month-long campaign in 1991.

Every year, the JPMA chooses one important issue to focus on during the campaign. Last year’s focus was on safely using baby carriers and slings. This year, the focus is on how to safely purchase and use secondhand or hand-me-down juvenile products. It is a topic that WeMakeItSafer takes very seriously. Not only is the safety of children’s products at the core of everything we do, because so many recalled items land in secondary markets, we have spent a tremendous amount of time educating parents, designing industry safety pledges, and building apps for secondhand sellers – all to help get and keep dangerous products out of resale.

For that reason, we could not have been happier when the JPMA team asked us to partner with them on this important campaign. We commend JPMA for choosing such an important topic, and we are proud to be part of this historic month.

The JPMA and WeMakeItSafer have gathered plenty of information and tips about safely buying, using and selling secondhand products, the do’s and don’ts, handy guides and helpful tips. You can find all of that and more on the 2012 Baby Safety Month site.

There is also a section on how retailers can get involved in Baby Safety Month, so if you own an online store or physical shop, stop by to see how you can turn this well-publicized month into a boost for your business while increasing safety awareness among your customers.

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1 Comment

  1. Baby Proofing says:

    By spending a tremendous amount of time educating parents, designing industry safety pledges, and building apps for secondhand sellers helped to get and keep dangerous products out of resale.